How might we design the next generation of fiber cup to be recoverable on a global scale, while maintaining the performance standards we know and trust?
This challenge seeks to redesign the to-go fiber cup to be recoverable after use on a global scale. This open innovation initiative, led by Starbucks, McDonald's, and Closed Loop Partners, is the first phase of a multi-year, multi-industry consortium that aims to inspire the design and commercialization of global, circular product alternatives.
We're inviting anyone passionate about driving change and solving tough global challenges through human-centred design to join us in taking this on!
For the full challenge brief, head to:
What will we do on the night?
6:30pm - Doors open. Networking and connecting with new friends.
6:45pm - Workshop kick-off where we’ll share the Challenge brief and research from around the world
7:15pm - Background into Design Thinking, and working in small teams to generate potential solutions.
8:15pm - Pitch ideas, gather live feedback and understand how to submit your ideas to OpenIDEO for the chance to win funding.
8:30pm - Close.
Sign up for the event here: https://www.eventbrite.com/e/openideo-nextgen-cup-challenge-ideation-tickets-51164215546